Illustrations
Alethea
The illustrations focus on conveying a premium, modern SaaS experience through dark, minimal UI visuals.
They highlight automation, workflow intelligence, and data-driven decision-making using abstract dashboards, system cards, and subtle motion cues. The visual style reinforces clarity, trust, and scalability while supporting the product’s core narrative of efficiency and smart operations.
Purpose & Impact
The illustrations simplify complex workflows and automation concepts, helping users quickly understand Alethea’s value. They support the brand narrative of scalability and reliability while enhancing hierarchy and visual consistency throughout the website.