SaaS Website Design
EventIQ
EventIQ is an intelligent workflow platform designed to help businesses run smarter.
The goal of this project was to redesign the product’s website to reflect a more modern, premium, and intuitive brand feel — while highlighting the platform’s automation capabilities and clean dashboard visuals.
Role: UI/UX Designer
Tools: Figma, Photoshop
Duration: 3 Weeks
The Challenge
EventIQ had strong functionality, but its existing website didn’t communicate the product’s value clearly.
The main challenges were:
The design lacked hierarchy and didn’t explain “why EventIQ?”
The product felt complex, and new users couldn’t understand its workflow.
The visual identity didn’t match a modern SaaS product.
The dashboard screenshots felt disconnected from the brand.
My goal was to create a unified, polished, and conversion-focused design that feels trustworthy and future-ready.
Research & Insights
Clarity
Consistency
Premium Feel
Scannability