E-commerce Website Design · Landing page
Seawood
Seawood is a natural pet wellness brand focused on improving dogs’ health through clean, science-backed supplements.
The goal of this project was to design a warm, trustworthy, and conversion-focused e-commerce website that clearly communicates product benefits, builds emotional connection with pet parents, and makes shopping effortless — while maintaining a modern, premium visual identity.
Role: UI/UX Designer
Tools: Figma
Duration: 1 day
The Challenge
While Seawood offered high-quality, natural products, the website needed to do more to communicate trust, clarity, and value at first glance. The main challenges were:
Educating users about natural ingredients and health benefits without overwhelming them
Building instant trust for first-time pet parents
Creating a clear visual hierarchy to guide users from awareness to purchase
Designing a layout that feels friendly and emotional, yet structured and conversion-driven
Ensuring products and benefits were scannable and easy to understand
Design Goals
Establish a calm, natural, and caring brand personality
Highlight product benefits in a clear, digestible way
Encourage exploration while keeping purchase CTAs visible
Balance emotional storytelling with practical product information